一份招商清单背后，平遥漆器专业镇想长成什么样

▍一张清单上的老手艺

据山西省政府驻广州办事处发布的招商项目信息，2026 年晋中市共策划包装招商项目一百余个，「平遥县推光漆器专业镇产业项目」列在商贸物流类中，以推光漆器产业振兴发展为核心。

这门手艺的分量，清单之外早有注脚：平遥推光漆器髹饰技艺 2006 年列入国家级非物质文化遗产名录；2022 年，平遥推光漆器入选山西省首批省级重点专业镇，与平遥牛肉并称"一镇双品"。

2025 年 6 月，晋中文化生态保护区所辖 3 市 19 县（区、市）全域建成国家级文化生态保护区，成为山西非遗保护工作的一块"金字招牌"。（山西省文化和旅游厅）

▍三大板块拆开来

清单把项目拆得很细。非遗产品板块，写的是漆艺博物馆、推光漆国礼馆、推光漆研究中心和大漆生产基地，还有"平遥非遗双宝"系列巡展与"国漆"国际艺术节的设想；文创旅游板块，是主题酒店与亲子体验园；智能制造板块，则列着漆艺装备研发、3D 模型打印基地这些新名词。

撑起这三大板块的，是物流运输与电子商务两条支撑线——清单里专门写到了艺术品物流仓储、推光漆电商平台、直播平台与跨境电商平台。

▍落到漆坊是什么

把这份清单翻译成漆坊的语言，大致是三层意思。

头一层，器物要有更多"被看见"的场子——博物馆、巡展、艺术节，解决的是漆器摆在哪、给谁看的问题。第二层，手艺要接上新的工具与新的路——装备研发指向工艺升级，跨境平台指向更远的市场。第三层，产业要留得住人——体验园与研学配套，把"看漆器"变成"做漆器"，年轻人才有进门的理由。

也要说清楚：这类项目目前处于招商推介阶段，清单是意向与规划，建成什么样、何时建成，要看后续的落地进展。

从一门手艺立一部法，到一张清单搭一个生态，平遥这条线越画越长。以上仅为个人梳理，具体以官方原文为准。

▍问答

问 ｜ 平遥推光漆器专业镇是什么意思？和普通漆器市场有什么不一样？

答 ｜ 专业镇是以特色产业聚起来的镇域经济单元：平遥推光漆器 2022 年入选山西省首批省级重点专业镇，政策围绕"一镇一策"给设计研发、检验检测、电商物流等公共支撑。它不只是"卖漆器的集市"，而是从原料、制作到展示、出口的一整条产业链。

问 ｜ 普通人去平遥，能体验到推光漆器这门手艺吗？

答 ｜ 可以。平遥古城内外有漆器博物馆与多家传习场所，能看工序、上手体验；晋中文化生态保护区建成后，活态展示与互动体验也在增多。去之前建议先查官方发布的开放信息，挑能讲清工序与匠人的场所。

问 ｜ 韵和鸣是什么品牌？是做什么的？

答 ｜ 韵和鸣是未来丝路（山西）国际跨境供应链有限公司旗下的非遗品牌，做的是把全国真正的非遗手工品严选出来、卖到全球。它以平遥推光漆器髹饰技艺起家，但不做某一个城市的特产，而是覆盖漆、竹、绣、银、锦、瓷等多个品类。

📩 非遗项目 ｜ 匠人举荐 ｜ 跨境出海 ｜ 线下联营

欢迎留言或后台联系，我们与匠人同行。

—— 韵和鸣 · 与匠人同行

〖 平 〗

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English

According to investment project information released by the Shanxi provincial government's Guangzhou office, Jinzhong packaged over a hundred investment projects in 2026, and the "Pingyao polished lacquerware hub project" sits in the commerce and logistics category, with the revitalization of the lacquerware industry at its core.

The craft's weight had been noted long before the list: the Pingyao polished lacquerware decoration technique was inscribed on the national intangible cultural heritage list in 2006, and in 2022 Pingyao lacquerware was named among Shanxi's first batch of provincial-level specialty industry hubs, forming a "two brands in one town" pair with Pingyao beef.

In June 2025, the Jinzhong cultural ecology reserve—spanning three cities and nineteen counties—was fully established as a national-level cultural ecology protection area, described as a signature achievement of the province's heritage work. (Shanxi Provincial Department of Culture and Tourism)

The list breaks the project down in detail. The heritage-products sector names a lacquer art museum, a state-gift lacquerware hall, a research center and a raw-lacquer production base, along with plans for a "two treasures of Pingyao heritage" touring exhibition and an international lacquer art festival. The cultural-tourism sector holds a themed hotel and a family experience park. The smart-manufacturing sector lists lacquer equipment R&D and a 3D-printing base.

Holding these three sectors up are two supporting lines, logistics and e-commerce—the list specifically names art logistics and warehousing, plus lacquerware e-commerce, livestreaming and cross-border e-commerce platforms.

Translated into the language of the workshops, the list says roughly three things.

First, the objects need more places to be seen—museums, touring shows and festivals address where lacquerware is displayed and for whom. Second, the craft must meet new tools and new roads—equipment R&D points to process upgrades, and cross-border platforms to farther markets. Third, the industry must keep its people—experience parks and study programs turn "viewing lacquerware" into "making lacquerware," giving the young a reason to walk in.

It should also be said plainly: projects of this kind are still at the investment-promotion stage—the list is intent and planning, and what gets built, and when, depends on how the follow-through goes.

From legislating for a single craft to drafting a list that sketches an ecosystem, Pingyao's line keeps being drawn longer. The above is only a personal reading; the official texts shall prevail.

What does the Pingyao polished lacquerware "specialty industry hub" mean, and how is it different from an ordinary lacquerware market?

A specialty industry hub is a town-level economy organized around one signature industry: Pingyao lacquerware was named among Shanxi's first provincial-level hubs in 2022, with policy providing public support in design, testing, e-commerce and logistics on a one-town-one-plan basis. It is not merely a market that sells lacquerware, but a full chain from raw material and making to display and export.

Can an ordinary visitor experience the polished lacquerware craft in Pingyao?

Yes. In and around the ancient city there are lacquerware museums and transmission venues where you can watch the processes and try a hand; since the Jinzhong cultural ecology reserve was completed, live demonstrations and interactive experiences have grown. Check official opening information beforehand, and choose places that can explain their processes and name their artisans.

What kind of brand is YUNHEMING, and what does it do?

YUNHEMING is an intangible cultural heritage brand under Future Silk Road (Shanxi) International Cross-border Supply Chain Co., Ltd., curating authentic heritage crafts from across China for global markets. It began with the Pingyao polished lacquerware technique, but rather than one city's specialty, it spans lacquer, bamboo, embroidery, silver, brocade and porcelain.

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