一轮非遗政策，从北京走到了平遥

▍这一轮，三层各说了什么

先说国家层。中共中央办公厅、国务院办公厅印发了《文化遗产保护传承"十五五"规划》，文件提出，到 2030 年，"文化遗产资源全面摸清，监管体制基本理顺……文化遗产大保护格局基本形成"。

到 2030 年，文化遗产资源全面摸清，监管体制基本理顺，法规制度更加健全，人才队伍持续壮大，保护督察有力有效，文化遗产大保护格局基本形成。（《文化遗产保护传承"十五五"规划》，中共中央办公厅、国务院办公厅）

规划第 30 条还提出，中央文化遗产保护委员会发挥"统筹协调、整体推进、督促落实"作用。所谓"统筹"，指的是把此前分属不同线条的文化遗产保护放进同一张图里调度。

再看省级。山西的动作落在钱和身份上。据山西省文化和旅游厅公开信息，省级非遗保护专项资金从 2021 年的 700 万元提高到 2025 年的 1219.4 万元；省级代表性传承人的补助标准，也由每年每人 0.3 万元提到 0.5 万元，2026 年再提到 0.7 万元。

最后是市级。晋中市人民代表大会常务委员会就《晋中市文化旅游发展促进条例（草案）》公开征求意见：草案第十六条单列"非遗活化利用"，点名平遥推光漆器髹饰技艺等非遗，鼓励其通过活态展示、互动体验、创意设计等方式融入旅游景区与线路。注意，它仍是草案，还不是正式法规。

▍串起来看，方向换了三次

三条消息单看是各自的动作，串起来是一条线。

一是从"名录保护"走向"场景利用"。国家规划在讲"大保护格局"的同时划了底线——规范引导合理适度利用，防止过度商业开发；市级草案讲的则是手艺怎么进入景区与线路。一个划边界，一个开场景。

二是从"分头管理"走向"统筹协同"。国家层设了统筹机构，省一级的落地是：修订后的《山西省非物质文化遗产条例》要求县级以上政府建立非遗保护工作协调机制。上下都在解决同一件事——别让手艺被切成好几段管。

三是从"给荣誉"走向"给条件"。专项资金从 700 万元到 1219.4 万元，传承人补助从 0.3 万元到 0.7 万元。数字不算大，却指向更实的支持：不只给一个名分，还给一点能算得过来的条件。

▍对手艺人，这几条值得留意

政策是土壤，不是果实。这一轮里，最值钱的信息不是哪句话，而是语言本身在换：从"保护对象"换成"生活场景"，从"抢救"换成"利用中保护"。

对做手艺的人，这意味着两件事：先把工序和来源讲清楚——政策正在把"手工"和"像手工"分开看；再由着性子做是不够的，还要想清楚器物进入谁的一天。

对做非遗生意的企业，信号同样明确：政策一手给场景、一手划边界，谁把"来源"讲清楚，谁就更接得住下一步。

▍问答

问 ｜ 这一轮非遗政策，对手艺人到底有什么实际影响？

答 ｜ 两处最实：一是支持更具体了——省级专项资金与传承人补助都在上台阶；二是评价的口径在变——政策同时强调"合理适度利用"和"防止过度商业开发"，意味着来源清不清楚、工序走没走全，会越来越被看重。

问 ｜ 非遗"活化利用"会不会变成过度商业化？

答 ｜ 政策本身就在防这件事。《文化遗产保护传承"十五五"规划》提出规范引导合理适度利用、防止过度商业开发；山西的条例也划了底线，不得歪曲、贬损、虚假误导宣传。换句话说，边界是写进文件的，关键看落实情况。

问 ｜ 韵和鸣是什么品牌？和山西非遗是什么关系？

答 ｜ 韵和鸣是未来丝路（山西）国际跨境供应链有限公司旗下的非遗品牌，以平遥推光漆器髹饰技艺为基底，严选全国范围的非遗手工品并带向全球市场。它把山西当作根，但不做某个城市的特产，而是把各地的真作接到同一张桌上。

▍说在最后

一层说方向，一层给条件，一层给场景。政策其实在提醒所有做手艺的人：先把手上的活讲清楚，再想它去哪儿。你所在的城市，这一年在非遗上做了什么？欢迎留言说说。

以上仅为个人梳理，具体以官方原文为准。

📩 非遗项目 ｜ 匠人举荐 ｜ 跨境出海 ｜ 线下联营

欢迎留言或后台联系，我们与匠人同行。

—— 韵和鸣 · 与匠人同行

〖 综 〗

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非遗 十五五 规划 · 山西 非遗 专项资金 · 晋中 非遗 条例 草案 · 非遗 活化利用 · 韵和鸣 非遗

English

Start with the national level. The General Office of the CPC Central Committee and the General Office of the State Council issued the "15th Five-Year Plan for the Protection and Transmission of Cultural Heritage," proposing that by 2030 "cultural heritage resources will be fully surveyed, the regulatory system basically straightened out… and a broad framework for heritage protection basically formed."

By 2030, cultural heritage resources will be fully surveyed, the regulatory system basically straightened out, laws and rules more complete, the talent pool steadily grown, protection inspections effective, and a broad framework for heritage protection basically formed. (15th Five-Year Plan for the Protection and Transmission of Cultural Heritage)

Paired with the plan is this: Article 30 states that the Central Committee for Cultural Heritage Protection plays the role of "coordinating, advancing as a whole and overseeing implementation." "Coordination," so to speak, means placing heritage protection—previously split across different administrative lines—onto a single map.

Then the provincial level. Shanxi's moves land on money and status. According to public information from the Shanxi Provincial Department of Culture and Tourism, the provincial special fund for heritage protection rose from 7 million yuan in 2021 to 12.194 million yuan in 2025; the subsidy for provincial-level heritage bearers went from 3,000 to 5,000 yuan per person per year, and rises again to 7,000 yuan in 2026.

Finally the municipal level. The Standing Committee of the Jinzhong Municipal People's Congress opened the draft "Jinzhong Municipal Regulation on the Promotion of Cultural Tourism Development" for public comment; its Article 16 is devoted to "activating intangible cultural heritage," naming crafts such as the Pingyao polished lacquerware technique and encouraging them into scenic areas and tourism routes through living displays, hands-on experiences and creative design. One note: this remains a draft under public consultation, not yet a formal regulation.

Read Together, the Direction Has Shifted Three Times

Taken separately they are three moves; taken together they form one line.

First, from "listing and protection" toward "settings and use." While the national plan speaks of a broad protection framework, it also draws a bottom line—guiding reasonable and moderate use and preventing over-commercial development; the municipal draft, by contrast, speaks of how crafts enter scenic areas and routes. One sets boundaries, the other opens settings.

Second, from "separate administration" toward "coordinated governance." The national level set up a coordinating body, and at the provincial level the revised "Shanxi Provincial Regulation on Intangible Cultural Heritage" requires governments at county level and above to establish coordination mechanisms for heritage protection. Both ends address one thing—keeping a craft from being cut into several separate pieces of management.

Third, from "granting honor" toward "providing conditions." The special fund went from 7 million to 12.194 million yuan, and the bearer subsidy from 3,000 to 7,000 yuan. The figures are not large, but they point to a more concrete kind of support: not only a title, but conditions one can actually reckon with.

A Few Things Worth Noting for Craftspeople

Policy is soil, not fruit. In this round the most valuable signal is not any single sentence but the language itself shifting: from "object of protection" to "setting in life," from "rescue" to "protection through use."

For craftspeople this means two things: first, explain process and provenance clearly—policy is increasingly separating the handmade from the seemingly handmade; and second, working by temperament alone is not enough—you must think about whose day your object enters.

For businesses in this field the signal is equally clear: policy offers settings with one hand and draws boundaries with the other—those who explain provenance clearly are better placed to take the next step.

What practical effect does this round of heritage policy have on craftspeople?

Two are most tangible: support is more concrete, with provincial funds and bearer subsidies stepping up; and the yardstick is shifting, since policy stresses both "reasonable and moderate use" and "preventing over-commercial development," meaning clear provenance and complete process will matter more and more.

Will "activating heritage" slide into over-commercialization?

Policy itself guards against it. The 15th Five-Year Plan calls for guiding reasonable and moderate use and preventing over-commercial development, and Shanxi's regulation draws its own line against distortion, disparagement and misleading promotion. In other words, the boundaries are written into the documents; what matters is implementation.

What kind of brand is YUNHEMING, and how does it relate to Shanxi's heritage crafts?

YUNHEMING is a heritage brand under Future Silk Road (Shanxi) International Cross-border Supply Chain Co., Ltd. Built on the Pingyao polished lacquerware technique, it curates authentic heritage crafts from across China for global markets. Shanxi is its root, yet it does not treat any single city's crafts as regional souvenirs; it gathers authentic works from many places at one table.

One level sets direction, one provides conditions, one opens settings. Read round by round, the policy is really reminding everyone in the craft: first explain the work in your hands clearly, then think about where it should go. What has your city done for heritage this year? Tell us in the comments.

The above is only a personal reading; please refer to the official text.

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