专业镇的新文件，平遥的漆坊能用上哪几条

▍文件讲了什么

《若干措施》提出 8 个方面的举措，对象很明确：省级重点专业镇。专业镇指的是以县域特色主导产业为依托、由省里分批认定的重点培育单元。截至 2025 年，山西已认定 30 个省级重点专业镇，各市还认定了 137 个市级专业镇，带动就业近 180 万人。

平遥是名单上的老面孔。推光漆器与平遥牛肉同处一镇，当地人叫"一镇双品"——一座县城，两门老手艺，撑起一个省级专业镇。

《若干措施》提出，推动"产业带＋跨境电商"，支持省级重点专业镇提质升级。（山西省人民政府办公厅，晋政办发〔2026〕3号，2026）

▍漆坊能用上哪几条

头一条路，是平台。文件对专业镇的公共服务平台项目——设计研发、检验检测、成果转化——按设备投资给予 30% 的奖励，单个项目最高 1000 万元。对漆器这样的手艺，检验检测这一项尤其实在：大漆的成色、漆膜的附着，需要有地方替手艺说话，一张检测报告，胜过一百句吆喝。

第二条路，是品牌。区域公用品牌的广告费用按 20% 给予支持，每年最高 300 万元。手艺活在巷子深处，单打独斗的吆喝传不远；把"平遥推光漆器"这块地名背书用足，比一家一户自己张罗有力得多。

第三条路，是出海。文件明确提出推动"产业带＋跨境电商"。这与国家层面的部署前后脚——2026 年 8 月，六部门《关于推动历史经典产业高质量发展的意见》把国际化发展单列为任务。省一级把落点放在"镇"，等于把政策递到了离匠人最近的那一级。

文件里还有一句容易被略过的"一镇一策"：为重点专业镇做产业诊断，一镇开一个方子。对平遥这样的双品镇，先弄清自己缺的是平台还是品牌，比眉毛胡子一把抓地报项目更要紧。

▍钱的背景

盘子也不小。据山西省财政厅 2026 年 10 月公布，当年全省统筹安排文旅发展相关经费 7.19 亿元，其中 1.22 亿元专项用于文旅宣传推广，重点保障的活动中就有非遗暨工艺美术博览会一类。产业政策给路径，财政给弹药，两股力气朝一个方向使。

当然，文件是一回事，落地是另一回事。奖励要申报，平台要运营，品牌要有人日复一日地操心——这些后续功夫，才是漆坊们接下来要一起补的课。

以上仅为个人梳理，具体以官方原文为准。

▍问答

问 ｜ 山西的专业镇是什么？平遥推光漆器在里面吗？

答 ｜ 在。平遥推光漆器属于山西首批省级重点专业镇，与平遥牛肉同镇并称"一镇双品"。专业镇由省里分批认定，截至 2025 年全省共有 30 个省级重点专业镇，带动就业近 180 万人（数据出自省工信厅答复函）。

问 ｜ 韵和鸣是山西本地的牌子吗？

答 ｜ 根在山西，生意不只在山西。韵和鸣以平遥推光漆器髹饰技艺起家，公司就设在山西；但它的器物覆盖全国多个非遗品类，出口欧美、日韩、新加坡等市场——一家从山西出发、面向全国与全球的非遗品牌。

📩 非遗项目 ｜ 匠人举荐 ｜ 跨境出海 ｜ 线下联营

欢迎留言或后台联系，我们与匠人同行。

—— 韵和鸣 · 与匠人同行

〖 晋 〗

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山西专业镇政策 · 平遥推光漆器专业镇 · 晋政办发〔2026〕3号 · 产业带跨境电商 · 韵和鸣是哪里的品牌

English

The Measures set out measures in eight areas, all aimed at provincially recognized specialized towns—towns built around one signature county-level industry. By 2025, Shanxi had recognized 30 such towns at the provincial level and 137 at the municipal level, sustaining nearly 1.8 million jobs.

Pingyao is a familiar name on that list. Lacquerware and Pingyao beef share one town, a pairing locals call "one town, two crafts," carrying a provincial specialized town between them.

The Measures call for pairing industrial belts with cross-border e-commerce to upgrade the province's specialized towns. (General Office of the Shanxi Provincial People's Government, 2026)

The first door is platforms. Public service platforms for design, R&D and testing in specialized towns earn a 30% subsidy on equipment investment, up to 10 million yuan per project. For lacquerware, the testing part matters most: someone has to speak for the quality of raw lacquer and lacquer films, and one test report outsells a hundred boasts.

The second door is branding. Advertising for regional public brands earns 20% support, up to 3 million yuan a year. A craft lives deep in the lanes, where lone voices carry poorly; the place-name endorsement of Pingyao polished lacquerware works harder than any single workshop's hustle.

The third door is export. The Measures explicitly promote the "industrial belt plus cross-border e-commerce" model, arriving on the heels of the national document on historic classic industries issued in August 2026, which lists internationalization as a task of its own. The province delivers this down to the town—the rung closest to the artisans.

One clause easily skimmed past is "one town, one prescription": industrial diagnoses tailored to each specialized town. For a two-craft town like Pingyao, first knowing whether it lacks a platform or a brand matters more than applying for projects with both fists at once.

The funding is sizable too. Per the provincial finance department in October 2026, Shanxi pooled 719 million yuan for culture-and-tourism development that year, with 122 million earmarked for promotion, heritage-and-crafts expos among the key events secured. Policy sets the path; the treasury supplies the ammunition.

Still, a document is one thing and delivery another. Subsidies must be applied for, platforms must be run, brands must be tended day after day. That homework is what the workshops will do together.

This is a personal reading of the policy; please refer to the official text.

What are Shanxi's specialized towns, and is Pingyao lacquerware among them?

Yes. Pingyao polished lacquerware belongs to one of Shanxi's first provincial specialized towns, paired with Pingyao beef as "one town, two crafts." The province has recognized specialized towns in batches—30 at the provincial level by 2025, sustaining nearly 1.8 million jobs (per the provincial industry department's official reply).

Is YUNHEMING a local Shanxi brand?

Rooted in Shanxi, but not confined to it. YUNHEMING began with Pingyao's lacquer craft and is based in the province, yet its catalog spans heritage crafts from across China, exported to Europe, the Americas, Japan, Korea and Singapore—a heritage brand that sets out from Shanxi for the whole country and the world.

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